ContractorHandbook

What Margin Is a 45 Percent Markup?

Margin, against price

31%

Forty five percent added to a $10,000 cost is a $14,500 price, and $4,500 out of $14,500 is 31 percent.

Priceyour costgross profitmarkup is measured against thismargin is measured against this50% markup is 33.3% margin, and they are never the same number
Markup and margin describe the same dollar and divide it by different things, which is why fifty and thirty three can both be right about one job. The bar shows what each one is a share of.

How that number is worked out

These are the figures this page was built with and every line the calculator produces from them. Change anything above and all of it moves.

  • Your cost for the job10000 $
  • I want to setMarkup percent
  • That number45 % or $

Price to charge$14,500.00

Your cost$10,000.00
Price$14,500.00
Gross profit$4,500.00
Markup, against cost45%
Margin, against price31%this is the one your accountant means
If you want this marginMark up cost byOn $10,000 cost, charge
10%11.1%$11,111.11
15%17.6%$11,764.71
20%25%$12,500.00
25%33.3%$13,333.33
30%42.9%$14,285.71
35%53.8%$15,384.62
40%66.7%$16,666.67
50%100%$20,000.00

Markup compared

The gap between markup and margin widens as the number grows. Same cost, five markups.

MarkupPrice to chargeMargin, against price
10% markup$11,000.009.1%
20% markup$12,000.0016.7%
30% markup$13,000.0023.1%
40% markup$14,000.0028.6%
50% markup$15,000.0033.3%

What else matters here

Forty five percent markup is a 31 percent margin. Thirty one percent sounds like a comfortable business, and whether it is depends entirely on a number this calculator cannot see: your overhead.

Gross margin is what is left after the cost of doing the work. Net profit is what is left after the cost of being in business, which is rent, insurance, the office, the software, the phone, the truck payments, the estimating time that produced nothing, and whatever you pay yourself to run the place. A contractor whose overhead runs at 25 percent of revenue nets about six percent on this job, or roughly $875 out of $14,500.

That is the whole reason gross margin is a poor thing to celebrate on its own. It is a real and useful measure of whether the work is priced right, and it says nothing about whether the business is. The overhead and profit calculator on this site works from the other direction: it starts with what your overhead actually costs and tells you what the price has to be.

What this calculator assumes

  • Markup is measured against your cost. Margin is measured against the price. They are never the same number and confusing them is the most expensive arithmetic mistake in the trades.
  • A 50 percent markup is a 33.3 percent margin. To actually keep 50 percent of the price you have to mark up by 100 percent.

Questions people ask

What margin is a 45 percent markup?

31 percent. On a $10,000 cost that is a $14,500 price and $4,500 of gross profit.

Is a 31 percent gross margin good?

It depends on overhead. With overhead at 25 percent of revenue, a 31 percent gross margin nets about six percent, or roughly $875 on a $14,500 job.

What is the difference between gross margin and net profit?

Gross margin is what is left after the cost of doing the work. Net profit is what is left after the cost of being in business as well, including rent, insurance, the office and unsold estimating time.

Different numbers?

The markup vs margin calculator takes any dimensions you like and hands back the same list.

Other common sizes