ContractorHandbook

What Margin Is a 60 Percent Markup?

Margin, against price

37.5%

Sixty percent added to a $10,000 cost is a $16,000 price, and $6,000 out of $16,000 is 37.5 percent.

Priceyour costgross profitmarkup is measured against thismargin is measured against this50% markup is 33.3% margin, and they are never the same number
Markup and margin describe the same dollar and divide it by different things, which is why fifty and thirty three can both be right about one job. The bar shows what each one is a share of.

How that number is worked out

These are the figures this page was built with and every line the calculator produces from them. Change anything above and all of it moves.

  • Your cost for the job10000 $
  • I want to setMarkup percent
  • That number60 % or $

Price to charge$16,000.00

Your cost$10,000.00
Price$16,000.00
Gross profit$6,000.00
Markup, against cost60%
Margin, against price37.5%this is the one your accountant means
If you want this marginMark up cost byOn $10,000 cost, charge
10%11.1%$11,111.11
15%17.6%$11,764.71
20%25%$12,500.00
25%33.3%$13,333.33
30%42.9%$14,285.71
35%53.8%$15,384.62
40%66.7%$16,666.67
50%100%$20,000.00

Markup compared

The gap between markup and margin widens as the number grows. Same cost, five markups.

MarkupPrice to chargeMargin, against price
10% markup$11,000.009.1%
20% markup$12,000.0016.7%
30% markup$13,000.0023.1%
40% markup$14,000.0028.6%
50% markup$15,000.0033.3%

What else matters here

Sixty percent markup is a 37.5 percent margin. Percentages at this level look alarming on a remodel and are ordinary on service and repair work, and the reason is that the two businesses have different shapes.

Every job carries a fixed cost just for existing: the call that booked it, the scheduling, the drive out, the diagnosis, the paperwork, the invoice and the payment processing. That bundle costs roughly the same whether the ticket is $400 or $40,000. On the large job it disappears into a rounding error. On the small one it can be most of the cost, and the only way to recover it inside a percentage is a large percentage.

This is also why a service business that starts taking remodel work, or a remodeler that starts taking service calls, usually loses money on the new lane for a while. The percentage that worked in one shape is wrong in the other, and the honest fix on small work is usually a minimum charge or a diagnostic fee rather than a bigger multiplier on parts.

What this calculator assumes

  • Markup is measured against your cost. Margin is measured against the price. They are never the same number and confusing them is the most expensive arithmetic mistake in the trades.
  • A 50 percent markup is a 33.3 percent margin. To actually keep 50 percent of the price you have to mark up by 100 percent.

Questions people ask

What margin is a 60 percent markup?

37.5 percent. On a $10,000 cost that is a $16,000 price and $6,000 of gross profit.

Why is service work marked up more than remodeling?

Because every job carries a fixed cost for booking, driving, diagnosing, invoicing and collecting, and that cost is nearly the same on a $400 ticket as on a $40,000 one. Recovering it inside a percentage takes a large percentage on small work.

Is a minimum charge better than a high markup?

On small work usually yes. A minimum charge or diagnostic fee recovers the fixed cost of showing up directly, instead of hiding it in a multiplier on parts.

Different numbers?

The markup vs margin calculator takes any dimensions you like and hands back the same list.

Other common sizes